Social Media Marketing (SMM)
What is Social Media Marketing
Social media marketing, or marketing, means creating content to promote and distribute business and its products on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Vimeo, and the like. Your unique content should be tailored to each platform and help you increase your conversion rate and awareness.
In social media marketing or SMM, you need to know your audience and create content based on their needs and concerns and interact with them so that they can participate with you and your brand. Your strategy in working with each social network should be different so that you can achieve your goals.
History of social marketing
Before social networks took over people’s lives, marketers thought this trend would die out soon. But after the emergence of Facebook and people’s attention and acceptance of it, marketing strategies in social networks expanded. From 1970 to 1980, social networks existed only as dating sites, but from 1995 to 2002, and the Internet became a tool for marketing, search engines Google, Yahoo, and MSN also changed. Marketers gradually understood the value of content marketing and inbound marketing. they did
In 2003 and 2004, when Facebook, LinkedIn, and My Space were created, Internet users showed them a lot of luck. In the following years, customers and users connected with other social networks to the point where 90% of marketing managers now use social networks to advance their goals.
Duties of a professional social media marketer
Depending on how big your organization is, the duties of a professional social media marketer will also vary. In general, it can be said that the duties of every social media marketer can be summarized in the following cases:
Know how to work with all social media channels and be able to resume activities related to that channel in each one.
Design and implement specific strategies for each social network and plan each according to the organization’s goals.
Can design and implement different campaigns related to each network.
With the help of analytical tools, he can test, measure and report different strategies.
Create social content. These contents include text, images, and video.
Can create the content calendar of each network separately.
Be able to edit, approve and schedule all posts on any platform.
It can interact with brand followers and fans of any network and make them participate.
Hear the voice of the customers using the right tools and check each network properly.
Be up-to-date on world trends and be familiar with severe tools in social networks, marketing, technology, and advertising.
Be able to communicate with other brands, companies in social networks, and influencers.
Able to make practical suggestions in emergencies and manage social media correctly.
